Two digital experts were once quoted on YouTube’s blog as saying, “If a picture is worth a thousand words, then a video is worth a million.”
We agree. In today’s fast-paced society, people are looking for ways to absorb information quickly—and video gives us that ability. The quicker we can convey the message, the better.
As a result, it’s crucial that you include video as a part of your digital marketing strategy. And not just on YouTube—you should also incorporate video into your website. Here’s why:
Video is dynamic
With video, people can get information both visually and audibly. They don’t just read about something—they see it in action. Often, this will give you extra credibility. Whether it’s a customer testimonial or product demo, video is a powerful and convincing way to convey your message.
Video is motivating
Customers are more likely to take action after watching a video. Once they’ve invested time to watch your video, they’re going to want to learn more. Ending your video with a strong call to action will drive customers to click, buy, or sign-up for more information.
Video supports SEO
When your video content is relevant to the content on the page it’s hosted, search engines (like Google) will index that video along with the other page content. Not only will this increase your overall search rankings, but will give you a second opportunity to show up in search results!
At Fusion Alliance, we incorporate video throughout our website and blog. These videos help explain more about our values and the technology solutions we provide. Check out our YouTube channel to see some examples of video that we’ve used as part of our digital marketing strategy.
SOUND OFF: Do you have video on your website? What kind of ROI have you seen as a result?