Ethicon Endo-Surgery, Inc. Before and after. And after. And after…

Heartbreak. Hopelessness. Conflicting information. Social stigma. There may not be another disease state that creates a more complex matrix of deep pain than obesity. Making it worse is the isolation people feel as they struggle with their health.

Not just weight-loss, but health-gain

Ethicon Endo-Surgery, Inc., the makers of the REALIZE® Adjustable Gastric Band, knew that the success of their highly-effective form of bariatric surgery required more than a product and a procedure. They would become passionate guides, taking people on a difficult journey.

A partnership with Fusion Alliance led to an online, interactive healthcare strategy and evolving web community. Realize.com hosts an impartial, straightforward conversation about bariatric options, offering tools and insight about topics from health decisions to insurance coverage. A relational mix of marketing, education, coaching and community, Realize.com goes beyond a lifestyle brand – it’s a meeting place where people who have made courageous decisions can become healthier.

Not just a product, but a mission that changes lives

Everyone gapes at “before and after” photos without understanding that the hardest part of weight loss is staying on track. After surgery, patients face huge changes in how they relate to food and activity, and how they view themselves. Realize.com introduces people to the REALIZE mySUCCESS® program, an innovative, online healthcare strategy and clinical support tool that helps people every step of the way.

Not just an idea, but innovation

at Fusion Alliance, we take pride in technology solutions that make a significant impact on the businesses and people they touch. But the key to lasting success and true change is not just innovation, its iteration –the small, evolutionary refinements that build relationships and contribute to growth in the long term. For lasting, evolving solutions that drive significant business results into the future, Fusion Alliance will get you there.