Fusion Wins Two Awards at the 2007 Summit Creative Awards

INDIANAPOLIS, IN. (June 13, 2007) – Fusion Alliance, a leading Midwest technology consulting firm headquartered in Indianapolis, was recognized as a silver winner in the 2007 Summit Creative Awards® competition for its creative work for the Indiana Humanities Council (IHC).

Fusion’s Interactive services division won two silver awards in the categories of Flash development and Interactive Media – Education, both for its work on the IHC’s Lincoln Log Cabin e-Learning module. The module designed by Teresa Rench, Information Architect at Fusion, is an interactive learning tool used to teach middle school students about how log cabins were built in the time of Lincoln’s childhood. Students walk through the construction process and learn about the tools used as well as interesting facts about Lincoln’s life. An interactive quiz at the end of the module tests the knowledge gained by students that have completed the module.

“We are proud to be recognized for this work,” said Amy Baker, Fusion Alliance Interactive Director. “Not only did the project allow our team to creatively use Flash technology for learning, but it also allowed us to work with an organization that is doing great things for Indiana education.”

The module was designed in conjunction with the IHC’s involvement in a national Lincoln education initiative. IHC staff along with several Indiana teachers worked with Rench in the development of the learning module.

The module can be viewed on the IHC web site (Lesson Plan 2 – Building a Log Cabin)

The Summit Creative Awards recognizes and celebrates the creative accomplishments of small and medium sized advertising agencies and other creative groups with annual billings of $25 million or less. Over the last decade, the competition has established itself as the premier arbiter of creative excellence for firms of this size.

This year's panel of international judges included:

• Louai Alasfahani, Managing Director/Creative Director, Paragon Marketing Communications –– Kuwait
• Thomas Bonde, Art Director, SP3 – Denmark
• Simon Coffin, Art Director, Turner Studios – United States
• Rodney Durso, Creative Director, Stormhouse Partners – United States
• Frank Hoeffer, Art Director, TBWA – Germany
• Prentice Howe, Creative Director, Door Number 3 – United States
• Jeff Fisher, Engineer of Creative Identity, Jeff Fisher LogoMotives – United States
• Ilan Geva, Principal + Creative Director, Ilan Geva & Friends – United States
• Mario Hoffmann, Senior Art Director, Ogilvy & Mather – Germany
• Christopher Mackay, Technology Director, Tantramar Interactive Inc. – Canada
• Christopher Jones, Principal + Creative Director, Stellar Debris Creative Studios – Japan
• Norman Miron, Creative Director – Interactive, Marketel – Canada
• Lasha Orzechowski, Owner + Creative Director, Velocity Design Works – Canada
• Palle Victor Rasmussen, Creative Director, SP3 – Denmark
• Tom Roy, Executive Director, Corporate Communications, Promoseven Network Inc – Dubai
• David Ross, Group Copy Supervisor, Quantum Advertising – United States

Entries in 13 creative categories are judged against a stringent set of standards. During the blind judging events (entering company names withheld) judges search for innovative and creative concepts, strong executions and the ability to communicate and persuade.

“Winning a Summit Creative Awards is a significant accomplishment. The combination of our excellent judges and the tough judging criteria ensures that only deserving entries receive Summit recognized.” Said Jocelyn Luciano, Executive Director for the Summit Awards. “It was an exciting year to watch and listen to the judges debate the details of individual entries. Making the hard decisions of which ones receive the top spots is hard.”

This year's creative competition included companies from the following twenty-six countries: Australia, Austria, Belarus, Bulgaria, Canada, China, Croatia, Denmark, Kuwait, Malaysia, Mexico, New Zealand, Northern Ireland, Papua New, Russia, Singapore, South Africa, Thailand, Ukraine, United Arab Emirates, United Kingdom and United States.