Fusion Blog

4 Analyst Qualities to Build in 2015

When I meet with candidates for the Analysis Discipline here at Fusion Alliance I am really looking for just four major qualities: Real experience in delivering software with Modern Techniques Engaged in current conversation about modern Requirements Analysis Passion for the Art of Analysis Keen awareness of their Leadership Role Let’s look at those qualities…

Fusion Authors Release Second Edition of ASP.NET Web API 2

Fusion’s App Dev Discipline Lead Jamie Kurtz continues to proliferate as an author and entrepreneur and shows no signs of slowing down.  He has recently released edition 2 of his first book – ASP.Net Web API 2: Building a REST service from Start to Finish in partnership with App Dev team member Brian Wortman.  Blog…

A Multi-Channel Approach to Customer Service

Twenty years ago, customer service consisted of a toll-free phone number and a call center. If customers had problems with or questions about your service, they could call and talk to a customer service representative (CSR). While there are still a few companies who consider a toll-free phone number sufficient for customer service, many cutting-edge…

An Orderly Approach to Content Strategy

Even as the content strategy discipline becomes more clearly defined, the shifting technological landscape seems determined to throw monkey-wrenches in how we operate as professionals. We find ourselves wearing many hats: marketers, copywriters, SEO analysts, digital strategists, social media experts, technical communicators, and—with the rising adoption of complex content management systems (CMS)—we are also technologists….

20 Lessons from 20 Years of Consulting

Recently I shared with my Fusion Alliance team my “lessons learned” from 20 years of experience in Information Technology.  Most of that experience has been as an IT Professional Services consultant which adds a unique attribute to how I work and and operate.  I have boiled this down to a list of behaviors that I…

Top 10 Things I Learned from a Shocking Performance Review

After rolling off a year-long project last spring, I was called upon to serve on a new project initiative with a critical client and an unproven technology.  This role would provide an opportunity to make an immediate, positive impact on the client relationship.  I volunteered for the mission and dug in for the long haul….

Liar, Liar Corporate Giants Under Fire

As a youngster 50 years ago, “Liar liar Pants on Fire” was how we embarrassed our friends when they tried (or succeeded) in deceiving us. My pants never caught on fire although I provided them ample opportunities to burn. Things have changed since then and cheating and lying no longer have the stigma that they used…

Why Digital Marketing Needs an Agile Approach

The topic for the August B2B Marketers of Indiana meeting was Challenges for the Modern Marketer. During Q&A session after the presentation, Dave Morse brought up a great point that many companies still plan their digital marketing strategy and tactics annually, just like they do for traditional marketing and paid media. While annual planning makes sense…

A Designer’s Eye in a Web Development Interview

Let’s break the ice, shall we? As a millennial who has managed to pleasantly surprise others with my hard work and professional attitude, I want to do everything I can to leave my mark on the world. My story is similar to many of my peers born in the 80s and 90s; I’ve been leveling…

Always Be Testing: Using Conversion Rate Optimization

“ABC, Always Be Closing!”  Iconic words delivered by Alec Baldwin in Glengarry Glenross. It is a mantra of a sales professional.  Digital professionals needs a similar mantra: “Always Be Testing!”  In this regard, very few would be allowed coffee, seeing as it is for closers and, in this case, testers. So “put that coffee down” and…