Fusion Blog

What Backpacking Taught Me About Innovation in the Regulated Space

I remember backpacking with a few friends in Red River Gorge, Kentucky.  The area is a mecca for climbers and the ever-changing rocky terrain presents a fantastic playground for backpackers in the Midwest.  I was there once on a night hike—hiking to your destination at night using headlamps to light the path in front of you—and sure…

What I Hate About Websites – The Google Effect

I opened a national news website recently because I want to see what is going on in interior Madagascar. As I am intently perusing the news, I notice an ad for Motorcycle inner tubes in the column of ads on the right side of the page.  Suddenly I recall that the week before I was typing…

Mobile User Testing: A Cost-Effective Alternative

One-on-one user testing, desktop or mobile, can be costly—and as a result— out of reach for many companies. But many say it’s even more expensive not to do it—because you will probably spend more money fixing things if you don’t test it with your users first. So what’s a cost-conscious designer to do? I recently had the opportunity to…

Content Creators: The Forgotten User

So you’re sitting at your desk looking at your website a year after its roll out. In spite of all the significant time and money invested, something’s just not right…it just isn’t how you thought things would be when you started. You did all the right things. You had your IT team exhaustively evaluate three…

Social Technologies: Unlock Corporate Value & Productivity

In today’s world we all understand the value of Social tools like Twitter, Facebook, Pinterest, etc., and how we can use these social media platforms to engage, manage and measure our customer’s interaction with our products. During the 2014 SuperBowl game there were over 24.9 million tweets; a number of companies switched from traditional marketing to…

Why Business Analysis Does Not Always Require a Truck

One day this winter, I had to drive the 20-plus miles to work through the frozen tundra of our snow-blanketed city in my husband’s huge “SuperCrew” Toyota Tundra truck.  I definitely have a love-hate relationship with that truck.  I love it when we are on a 6,000 mile trip touring the national parks out West…

The Over-Extended Data Mart

You’re in charge of business intelligence for your organization. Your VP of Marketing wants to know why her dashboard update is 3 hours late. To make matters worse, for the past month, it has been late or not delivered 4 or 5 times. Your stress level is at an all time high. Let’s rewind 2 months…

DW2.0™ Certification Workshop Comes to Fusion Alliance

Through a partnership with Gavroshe USA, Fusion Alliance will be hosting a  two-day intensive training for Data Warehousing 2.0 (DW2.0™) certification on May 13-14.  The special-edition workshop takes place at Fusion’s Cincinnati, OH, office and will weave in peer networking opportunities with the curriculum instruction of all other DW2.0 workshops. Designed for architects, engineers, project…