Fusion Blog

Top 10 Things I Learned from a Shocking Performance Review

After rolling off a year-long project last spring, I was called upon to serve on a new project initiative with a critical client and an unproven technology.  This role would provide an opportunity to make an immediate, positive impact on the client relationship.  I volunteered for the mission and dug in for the long haul….

Liar, Liar Corporate Giants Under Fire

As a youngster 50 years ago, “Liar liar Pants on Fire” was how we embarrassed our friends when they tried (or succeeded) in deceiving us. My pants never caught on fire although I provided them ample opportunities to burn. Things have changed since then and cheating and lying no longer have the stigma that they used…

Why Digital Marketing Needs an Agile Approach

The topic for the August B2B Marketers of Indiana meeting was Challenges for the Modern Marketer. During Q&A session after the presentation, Dave Morse brought up a great point that many companies still plan their digital marketing strategy and tactics annually, just like they do for traditional marketing and paid media. While annual planning makes sense…

A Designer’s Eye in a Web Development Interview

Let’s break the ice, shall we? As a millennial who has managed to pleasantly surprise others with my hard work and professional attitude, I want to do everything I can to leave my mark on the world. My story is similar to many of my peers born in the 80s and 90s; I’ve been leveling…

Always Be Testing: Using Conversion Rate Optimization

“ABC, Always Be Closing!”  Iconic words delivered by Alec Baldwin in Glengarry Glenross. It is a mantra of a sales professional.  Digital professionals needs a similar mantra: “Always Be Testing!”  In this regard, very few would be allowed coffee, seeing as it is for closers and, in this case, testers. So “put that coffee down” and…

What is Business Relevance?

What is Business Relevance? Brian Solis, the Principal Analyst, Altimeter Group, Author of What’s the Future of Business (WTF) wrote the blog ‘Overcoming The Tech Trap: Why the Future of Business Is Relevance’ on his LinkedIN account.  As I was reading this blog I was struck by that ‘Blinding Flash of the Obvious” a staggering…

SEO Measurement Beyond Rankings

One of the most difficult parts of search engine optimization is measuring the success of the campaign. Historically, SEO providers would give their clients a list of “valuable” keywords and the position of the client’s website for each keyword. However, ranking data provides a narrow view of search engine activity because it only measures expected…

How to Overcome the Stigma of SEO

As a young digital marketing professional, I have noticed that SEO seems to have developed a stigma among many brands. From my experience and research, it is the few bad apples within the SEO space that have seemingly ruined it for many. Companies and consultants using unethical and spam-like techniques or over-promising and under delivering…

What I Hate About Websites – A User’s Perspective

My daughter Rachel is getting married and for some weird reason, she asks her dad to pick out the wedding cake from Sally Sue’s Famous Cake Designs. Thankfully, she told me where to get the cake; I was thinking of the K-Mart bakery. I type “SallySuesFamousCakeDesign.com” into my browser, click the enter button and suddenly…