Fusion Blog

SEO Measurement Beyond Rankings

One of the most difficult parts of search engine optimization is measuring the success of the campaign. Historically, SEO providers would give their clients a list of “valuable” keywords and the position of the client’s website for each keyword. However, ranking data provides a narrow view of search engine activity because it only measures expected…

How to Overcome the Stigma of SEO

As a young digital marketing professional, I have noticed that SEO seems to have developed a stigma among many brands. From my experience and research, it is the few bad apples within the SEO space that have seemingly ruined it for many. Companies and consultants using unethical and spam-like techniques or over-promising and under delivering…

What I Hate About Websites – A User’s Perspective

My daughter Rachel is getting married and for some weird reason, she asks her dad to pick out the wedding cake from Sally Sue’s Famous Cake Designs. Thankfully, she told me where to get the cake; I was thinking of the K-Mart bakery. I type “SallySuesFamousCakeDesign.com” into my browser, click the enter button and suddenly…

What Backpacking Taught Me About Innovation in the Regulated Space

I remember backpacking with a few friends in Red River Gorge, Kentucky.  The area is a mecca for climbers and the ever-changing rocky terrain presents a fantastic playground for backpackers in the Midwest.  I was there once on a night hike—hiking to your destination at night using headlamps to light the path in front of you—and sure…

What I Hate About Websites – The Google Effect

I opened a national news website recently because I want to see what is going on in interior Madagascar. As I am intently perusing the news, I notice an ad for Motorcycle inner tubes in the column of ads on the right side of the page.  Suddenly I recall that the week before I was typing…

Mobile User Testing: A Cost-Effective Alternative

One-on-one user testing, desktop or mobile, can be costly—and as a result— out of reach for many companies. But many say it’s even more expensive not to do it—because you will probably spend more money fixing things if you don’t test it with your users first. So what’s a cost-conscious designer to do? I recently had the opportunity to…

Content Creators: The Forgotten User

So you’re sitting at your desk looking at your website a year after its roll out. In spite of all the significant time and money invested, something’s just not right…it just isn’t how you thought things would be when you started. You did all the right things. You had your IT team exhaustively evaluate three…

Social Technologies: Unlock Corporate Value & Productivity

In today’s world we all understand the value of Social tools like Twitter, Facebook, Pinterest, etc., and how we can use these social media platforms to engage, manage and measure our customer’s interaction with our products. During the 2014 SuperBowl game there were over 24.9 million tweets; a number of companies switched from traditional marketing to…