Fusion Blog

A Designer’s Eye in a Web Development Interview

Let’s break the ice, shall we? As a millennial who has managed to pleasantly surprise others with my hard work and professional attitude, I want to do everything I can to leave my mark on the world. My story is similar to many of my peers born in the 80s and 90s; I’ve been leveling…

Always Be Testing: Using Conversion Rate Optimization

“ABC, Always Be Closing!”  Iconic words delivered by Alec Baldwin in Glengarry Glenross. It is a mantra of a sales professional.  Digital professionals needs a similar mantra: “Always Be Testing!”  In this regard, very few would be allowed coffee, seeing as it is for closers and, in this case, testers. So “put that coffee down” and…

What is Business Relevance?

What is Business Relevance? Brian Solis, the Principal Analyst, Altimeter Group, Author of What’s the Future of Business (WTF) wrote the blog ‘Overcoming The Tech Trap: Why the Future of Business Is Relevance’ on his LinkedIN account.  As I was reading this blog I was struck by that ‘Blinding Flash of the Obvious” a staggering…

SEO Measurement Beyond Rankings

One of the most difficult parts of search engine optimization is measuring the success of the campaign. Historically, SEO providers would give their clients a list of “valuable” keywords and the position of the client’s website for each keyword. However, ranking data provides a narrow view of search engine activity because it only measures expected…

How to Overcome the Stigma of SEO

As a young digital marketing professional, I have noticed that SEO seems to have developed a stigma among many brands. From my experience and research, it is the few bad apples within the SEO space that have seemingly ruined it for many. Companies and consultants using unethical and spam-like techniques or over-promising and under delivering…

What I Hate About Websites – A User’s Perspective

My daughter Rachel is getting married and for some weird reason, she asks her dad to pick out the wedding cake from Sally Sue’s Famous Cake Designs. Thankfully, she told me where to get the cake; I was thinking of the K-Mart bakery. I type “SallySuesFamousCakeDesign.com” into my browser, click the enter button and suddenly…

What Backpacking Taught Me About Innovation in the Regulated Space

I remember backpacking with a few friends in Red River Gorge, Kentucky.  The area is a mecca for climbers and the ever-changing rocky terrain presents a fantastic playground for backpackers in the Midwest.  I was there once on a night hike—hiking to your destination at night using headlamps to light the path in front of you—and sure…

What I Hate About Websites – The Google Effect

I opened a national news website recently because I want to see what is going on in interior Madagascar. As I am intently perusing the news, I notice an ad for Motorcycle inner tubes in the column of ads on the right side of the page.  Suddenly I recall that the week before I was typing…