Fusion Blog

Planning A Big Data Strategy

By now, every industry has been positioned as the next great sector to benefit from big data. Healthcare? Of course. Finance? Early adopters. Transportation? Check. Agriculture? Very much so. Ommi-channel retailing? Absolutely necessary. Study the big data successes seen in these industries, and a number of common threads are found, beginning with a strategy—a roadmap. A…

Implementing a Big Data Strategy | Part II

In my last post, I started a discussion with Fusion’s top three big data and business analytics subject matter experts, Andrew Bittermann, Dave Leininger, and Mark Johnson, in which they talked about how to tackle some of the IT and organizational challenges associated with implementing a big data strategy. Here’s the rest of that discussion,…

Omni-channel 101: What It Means and What It Means for You

Omni-channel is a broad and varied topic, so we thought we’d start with the basics. This post is an intro to omni-channel, a springboard for future posts. Later, we’ll dive deeper into what we call the “four pillars” of an omni-channel organizational strategy: What is user experience in relationship to omni-channel? How do you measure…

Implementing a Big Data Strategy: Part I

Start-ups like Uber and Lyft have all but changed the face of the taxi industry.  Many are huge fans. You don’t have to flag anyone down or have an awkward street scuffle to get a ride.  There’s no overhead so the cost savings is passed on to you.  You can even sign up to be…

The Job Search: Finishing Well

Toby, a recent interview candidate, accepted our employment offer on the phone. He had already met with our Department Head and most of the team. They got along well, and out of five candidates, he was the one! But after Toby verbally accepted the position, we didn’t hear from him again. He didn’t sign the offer letter,…

1-800 R.I.P.

Toll-free numbers are dated and date your business The toll-free number has no place in our modern society. It needs to be retired along with rotary dial and payphones. With the advent of VOIP (Skype, FaceTime, Google Voice, and Magic Jack, the 800 number has become technically useless and often reverses marketing messaging. As much…

Should I really use Node.JS?

For professionals who have honed their craft for years in a specific technology, it’s disconcerting whenever a new one is introduced. Node.JS is one such trailblazer. Sadly, we must either move beyond our Java/PHP/.NET and embrace the cutting-edge—or go the way of the dinosaurs. But before we jump on any “next big thing” bandwagon or simply dismiss…

Yes, Virginia, Project Managers Are Creative!

Following discussions with various Fusion team members about the whole notion of creativity, one of our Fusion consultants posed a challenge to all Fusion bloggers: “Let’s broaden the definition of creativity for our clients and prospects. Describe what creativity means in your discipline.”  I decided to take that challenge. I’m a Project Manager for Fusion’s…

MU1415UX

    Origins of MU1415UX Early last year I was asked to give a presentation on behalf of the Cincinnati chapter of the IxDA. The presentation was well received and so I was also challenged to render it into a blog post. The following is the result of the research and framing of the presentation….

Investing in Total Website Performance

“I don’t care about content,” the client’s IT Director says. “I just care about launching the website.” “You can just cram in whatever. These pages are pretty plain,” says a project manager explaining the desired content for a website project. Ummm… Okay… And…no. Just sayin’. Do you really think customers will come to your newly…